INFORMATION DIPTYQUE FOUNDERS LOUNGE 001.
MIU MIU FILMS #12 TAKEOVER 002. UVU ELITE POP-UP 003.
SAINT LAURENT BARBIER 004.
INFORMATION DIPTYQUE FOUNDERS LOUNGE 001.
MIU MIU FILMS #12 TAKEOVER 002. UVU ELITE POP-UP 003.
SAINT LAURENT BARBIER 004.
TYPOLOGY
YEAR
Brand activation
2025
Re-imagined a Diptyque store as a time-slip salon. The concept explore blending a contemporary gallery with memories of the founders’ Paris apartment. Originally, the founders welcomed clients upstairs, and their boutique showcased treasures and stories from their travels. The space feels as if the founders themselves are inviting visitors into their home and world, creating an intimate story and experience that reveals the brand’s origins and offers a memorable journey.
TYPOLOGY
YEAR
Brand Activation
2025
The Miu Miu Women’s Tales #12 pop-up translates the film ‘That One Day’, one of Miu Miu’s acclaimed Women’s Tales short films, into an immersive spatial journey where the protagonist’s story unfolds through spatial design. Visitors move through a reclaimed male-coded skate environment, discovering a curated capsule of iconic and custom Miu Miu pieces along the way. The experience places the visitor as the protagonist of the film, bringing them on a journey of self-discovery, friendship, and belonging.
TYPOLOGY
YEAR
Brand Activation
2025
A conceptual pop-up for UVU Elite, A category dedicated to performance at the highest level.
The space explores the psychological space of peak performance.
Stripped of audience, noise, and distraction, the environment recreates the internal void athletes enter when pushing beyond limits.
Industrial, cold, and unforgiving, the space contrasts with the garments. Portrayed as tools engineered for this solitary pursuit of mastery.
Rooted in UVU’s ethos of the Pursuit of Superior Self, the installation visualizes the unseen process behind transformation — the silent work, the isolation, and the relentless internal drive that defines true progression.
Here, the journey is internal; progress is silent; excellence is earned alone.
The space explores the psychological space of peak performance.
Stripped of audience, noise, and distraction, the environment recreates the internal void athletes enter when pushing beyond limits.
Industrial, cold, and unforgiving, the space contrasts with the garments. Portrayed as tools engineered for this solitary pursuit of mastery.
Rooted in UVU’s ethos of the Pursuit of Superior Self, the installation visualizes the unseen process behind transformation — the silent work, the isolation, and the relentless internal drive that defines true progression.
Here, the journey is internal; progress is silent; excellence is earned alone.
TYPOLOGY
YEAR
Brand Experience
2025
Conceptual grooming atelier dedicated to the art of precision and personal expression. Inspired by the house’s iconic focus on silhouette, contrast, and sharp tailoring, Barbier reframes the haircut as an act of design — a sculptural process where identity is shaped and refined.
The space channels Saint Laurent’s nocturnal elegance: controlled, cinematic, and minimal. Each visit becomes an intimate moment of transformation, where clean lines, shadow play, and refined gestures build a sense of confidence and character.
Barbier is not a typical barbershop; it is an extension of the Saint Laurent universe, where the client steps into the role of muse and leaves with a renewed sense of presence.
The space channels Saint Laurent’s nocturnal elegance: controlled, cinematic, and minimal. Each visit becomes an intimate moment of transformation, where clean lines, shadow play, and refined gestures build a sense of confidence and character.
Barbier is not a typical barbershop; it is an extension of the Saint Laurent universe, where the client steps into the role of muse and leaves with a renewed sense of presence.