2025
001.DIPTYQUE FOUNDERS LOUNGE
CLIENT
TYPOLOGY
YEAR
Diptyque
Brand activation
2025

Re-imagined a Diptyque store as a time-slip salon. The concept explore blending a contemporary gallery with memories of the founders’ Paris apartment. Originally, the founders welcomed clients upstairs, and their boutique showcased treasures and stories from their travels. The space feels as if the founders themselves are inviting visitors into their home and world, creating an intimate story and experience that reveals the brand’s origins and offers a memorable journey. 


002.MIU MIU TALES #12 TAKEOVER
CLIENT
TYPOLOGY
YEAR
Miu Miu
Brand Activation
2025

The Miu Miu Women’s Tales #12 pop-up translates the film ‘That One Day’, one of Miu Miu’s acclaimed Women’s Tales short films, into an immersive spatial journey where the protagonist’s story unfolds through spatial design. Visitors move through a reclaimed male-coded skate environment, discovering a curated capsule of iconic and custom Miu Miu pieces along the way. The experience places the visitor as the protagonist of the film, bringing them on a journey of self-discovery, friendship, and belonging.

003.UVU ELITE POP-UP
CLIENT
TYPOLOGY
YEAR
UVU
Brand Activation
2025

A conceptual pop-up for UVU Elite, A category dedicated to performance at the highest level.
The space explores the psychological space of peak performance.
Stripped of audience, noise, and distraction, the environment recreates the internal void athletes enter when pushing beyond limits.
Industrial, cold, and unforgiving, the space contrasts with the garments. Portrayed as tools engineered for this solitary pursuit of mastery.
Rooted in UVU’s ethos of the Pursuit of Superior Self, the installation visualizes the unseen process behind transformation — the silent work, the isolation, and the relentless internal drive that defines true progression.
Here, the journey is internal; progress is silent; excellence is earned alone.